When Hayley Pugh first came to CreativSAS, she was quite literally stuck in the broom cupboard. A solo business owner with big dreams but little belief, she’d launched Oakley Recruitment in haste and was craving connection, clarity, and confidence in her brand.

Through a discovery call, a few powerful SAS Storms, and a full SPACE Day, we dug into who Hayley really was and what Oakley stood for. The breakthrough was realising her love of gardening mirrored her mission perfectly; she helps people Bloom, Blossom and Grow. From there, the brand came to life with heart, purpose, and a clear direction for business growth.

With ongoing brand direction, strategy support, and self-awareness workshops for her expanding team, Oakley’s brand foundations have stayed strong; never diluted, always intentional.

Hayley’s long outgrown that broom cupboard. Oakley Recruitment is thriving in its second premises, leading a seven-strong team, and proudly stands as an award-winning boutique agency with hundreds of five-star reviews.