When the world shut down, hospitality got hit the hardest, and for Steven Hesketh, that wasn’t something he could sit back and watch. A powerhouse entrepreneur and CEO of the Savvy Hotel Group, Steven came to CreativSAS on a mission to save hospitality; but what he needed was the direction, belief, and brand to match the scale of his vision.

After an extended SPACE Day (and a few lightbulb moments), we uncovered his purpose: to change the perception of hospitality by putting people and place at the heart of it. Out of that came The Hospitality Hero — a brand built to champion the industry that keeps the world moving, connecting, and thriving.

With new-found confidence and a brand that does the heavy lifting, Steven has become the go-to voice for hospitality. From The Heart of Hospitality (his children’s book inspiring the next generation) to The Hospitality Edge (a national initiative boosting young people’s confidence and skills), and The Art of Hospitality (a raw, real industry conference), the movement is growing fast.

The Hospitality Hero isn’t just a brand; it’s a rally cry with Steven leading the charge.