FROM UNDERSTATED TO UNMISSABLE: THE MAKING OF AN ICONIC BRAND

When Colette and Sukhi first came to CreativSAS, they were sitting on something powerful; a brand-new partnership with big plans and an even bigger opportunity. They were about to become headline sponsors at a major event, but their quickly thrown-together brand just wasn’t going to cut it for the level they were stepping into.

One DAY SPACE later, everything clicked. We joined the dots between their values, vision, and voice, uncovering where they were already Iconic; they just hadn’t owned it yet. From that foundation, we built a brand that embodied their purpose: helping others create an Iconic Foundation of wealth for their families.

With a full brand identity package in hand, they stepped onto that event stage looking every bit the leaders they already were — confident, cohesive, and instantly recognisable.

Now they’re proudly standing in their influence and impact, with a brand that not only looks the part
but leads the part.

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