When Josie Hamilton-Cook came to CreativSAS, she had a big vision, and her PR team knew it needed an equally bold brand to match. As the founder of Rebellious Essence, a luxury transformational retreat company, Josie wanted to shake up the wellness world and challenge what a retreat should look like. But first, she needed direction, clarity, and a brand identity that could hold the weight of her ambition.

After an initial call, Josie dived straight into a DAY SPACE, a Full Branding Package, and Creative Direction for an overseas brand shoot in Ibiza. From naming the business to crafting every detail of the visuals, Josie was all in - trusting the process and building from solid, strategic foundations.

Now, she’s got everything locked in: crystal-clear direction, a long-term vision, and the confidence to make big moves without hesitation (or micromanaging). Within two weeks of launching, Rebellious Essence landed features in HELLO! and other major publications, and has already secured partnerships with global-level brand ambassadors.

With CreativSAS on retainer for ongoing brand direction, Rebellious Essence is no longer just a brand - it’s a luxury movement redefining transformation.