Text on a sign that reads "The Sweet Retreat" with "The Sweet" on a pink background and "Retreat" on a red background.

A 3-night, 4-day reset for business owners ready to show up as themselves, hosted by
JoJo Smith & Rosie Wilkins.

1st - 4th February 2027
Brecon Beacons, Wales

BOOK YOUR SPOT NOW

Take the time and space you need to reconnect with who the F you are, step out of ‘should’ and into ‘could’, get Clear™ on your brand and meet your new business besties.

GET ON THE WAITLIST
Black and white photo of a group of women on the top deck of a decorated double-decker party bus, waving and smiling, with a rural landscape of hill and leafless trees in the background. The bus has a sign reading 'THE SWEET RETREAT' on the front and 'PARTY BUS' on the license plate.

WHAT IS THE SWEET RETREAT?

The Sweet Retreat is four days tucked away in the Welsh countryside where you actually get space to breathe, think, come back to yourself and work ON your business without the school run, zoom meetings, client work or the doorbell ringing.

It’s your chance to actually step fully away from the chaos of daily life and give yourself the headspace you’ve been craving; surrounded by nature, good food, good energy, women who get what it’s like to run a business and TWO sets of expert eyes on your brand & business.

The vibe: log fires, quiet mornings, real life connection, gentle structure… and clarity you haven’t felt in months.

Aerial view of a rustic stone building with solar panels on the roof, colorful wall art with the phrase "A Whole Lot of Love," surrounded by green grass, trees, and a parking area with cars.
Two smiling women standing in front of a mosaic wall, with one woman raising her arm and the other with her hand on her hip, both dressed in black hoodies.

WHERE ARE YOU STAYING?

If we’d built this house ourselves we’d have been hard pushed to do a better job. The MOMENT we discovered this stunning barn conversion we knew we’d found the right home for the retreat we wanted to create.

Rooms are all private (unless you’re choosing to share with a buddy) and ensuite. We’re sat on the edge of a working sheep farm, looking out over the rolling hills of the Brecon Beacons. You’ll find absolute PEACE in abundance - it’s the kind of place where you exhale as you walk in the door.

We always build in time for rest, recharging and reconnection, so between sessions you’ll find a wood fired hot tub, a cute cinema room (yep, we always have movie night), and a warm fireplace. Expect blankets, candles, long chats and views for days.

Person with long hair in a black swimsuit sitting in an outdoor hot tub, facing a landscape of rolling hills and trees under a cloudy sky.
Three women sitting on a blue sofa having a conversation in a cozy room with a stone wall and framed black-and-white photos on the wall.
A fireplace with a burning fire, framed by a metal stove, with wooden logs inside. On top, there's a small black sculpture and two large white buckets labeled 'KINDL' positioned on a brick and stone wall in the background.

IT’S YOUR TURN TO BE LOOKED AFTER…

We know how much you do everyday to look after the people around you. We know how much you pour into others and so at The Sweet Retreat, it’s vital to us that we pour that same level of love, care and attention back into you.

From gifts on arrival through to food that’s carefully chosen by our private chef to deeply nourish you from the inside out - the retreat is more than a ‘come and learn’. It’s a ‘come and take a load off’ space where you and your comfort are our top priority.

That means thoughtful moments, acceptance, safety, accessibility and inclusion for all.

A woman wearing a black apron is pouring a beverage into a glass in a kitchen. There are multiple plates of slices of cake on the counter, and a sign that says "Stay out the kitchen for snacks sake." Overhead, there are three disco balls hanging, and a window with a floral valance.
Pink cups with handwritten names and hearts placed on a rustic wooden shelf, with a potted plant and framed picture above, and a sign reading 'OBSERVATION STATION' partially visible.

MEET YOUR CO-HOSTS

A smiling woman with glasses and tattoos on her left arm, standing indoors in front of a decorative wall with a neon sign that reads 'Good Vibes Only,' colorful art and pillows, and a mix of indoor plants and home decor.
Text reading 'BRAND STUDIO BY DESIGN' in large, bold letters.

ROSIE WILKINS

Brand Strategist & Designer

I walked out of my corporate job in 2016 after my manager joked I’d be “publicly flogged” for doing something that was literally just my job. What started as a side-hustle turned into a multiple five-figure business, a 300+ team, £40K months, and a crash-course in personal brand, positioning and visibility.

In 2018, I found some self belief and stepped fully into the thing I’d actually wanted to do all along - design. What began with a six-month waitlist grew into a full brand strategy studio, and since then I’ve worked with hundreds of clients, including six- and seven-figure founders, helping them build brands that actually get them seen, heard, respected and booked.

I’m here for the woman who wants to be paid well to do the thing she’s really fucking good at.

A woman with blonde hair wearing a black headband and black clothing, sitting in a red leather armchair in front of a brick wall.
Logo for CreativSAS with a crown on the letter 'V' and the slogan 'Go to girl for all things creative'

JOJO SMITH

Brand & Vision Specialist

I grew up in foster care and children’s homes, learning resilience long before I ever learned business. Those early years built my grit, my empathy, and my belief that everyone deserves to feel seen, valued and capable.

After decades in corporate, a moment where my integrity was pushed too far became my line in the sand. Walking away was terrifying, but it forced me to stop dimming my light and finally back myself. Since then, I’ve built a bold, instantly recognisable brand rooted in my REAL AF values and my signature “Sassy Not Sorry” energy.

Today, I’m a best-selling author, speaker, and the founder of The Big WishWorks CIC, supporting care leavers aged 16+ with the opportunities I once needed myself. I’ve helped hundreds of women own their story, step into their confidence, and build businesses that feel unapologetically true to them.

I’m living proof that when you stop playing by everyone else’s rules and start showing up as yourself, everything shifts.

Each day has some structure, but not so much that it feels like hard work or that you don’t have time and space for yourself. It’s important you know that while sessions are structured to ensure you get the most from your stay - it’s YOUR stay, and there’s never pressure from us to attend anything.

We start each morning slowly - often with something like a guided meditation or coffee round the fire pit at sunrise (for the early birds). Breakfast is about 9 and we start our first session mid/late morning.

Each day has 2 relaxed, workshop style sessions with lots of hot seat style coaching as we work through the content.

We’ll have a movie night in the cinema room, quiet sofa chats before bed, and a special dinner evening.

You’ll also take some time with our in-house photographer to capture some content for your socials.

WHAT ACTUALLY HAPPENS?

A group of women gathered around a large wooden table in a bright room with white walls, wood ceiling beams, and hanging Edison light bulbs. Some women are reading or writing, and a woman is standing at the end of the table, speaking or presenting. There are decorations with black, white, and pink balloons, as well as notebooks, papers, and water glasses on the table.
A woman with blonde hair leaning over a wooden table covered with pink and white papers, in a room with exposed wooden beams, black and white balloons, and pendant lights hanging from the ceiling.
Young woman with glasses sleeping on a blue couch in a cozy room, holding a mug, with pillows and blankets around her.

THIS IS A GREAT FIT FOR YOU, IF:

YOU WANT CLARITY & DIRECTION BUT FEEL STUCK IN THE DAY TO DAY OF YOUR BUSINESS.

You often find yourself saying “I wish I could just hit pause while I sort my shit out, and then I’ll be good to go again”

BUSINESS IS GREAT, BUT YOU’RE MISSING COMMUNITY & REAL LIFE HUMANS WHO GET YOU.

Running your business feels lonely and you need more people around you who just ‘get it’.

YOU WANT TO FEEL GROUNDED, INTENTIONAL AND CONFIDENT GOING INTO THE NEW YEAR.

Maybe 2026 is business as usual or maybe there’s something new in sight - either way, you want some confidence & intention to move forward with.

YOU’RE TIRED, OVERSTRETCHED & MENTALLY TAPPED OUT.

And you need some space away from the day to day to reconnect, find some new perspective and figure out where to go next.

YOU WANT A LOW PRESSURE WAY TO WORK ON YOUR BUSINESS, WITH EXPERT GUIDANCE.

You need something that’s not a one to one or another course, but combines expert input with space to breathe, think it through and get live feedback.

YOU JUST WANT SPACE, FRESH INSIGHT, AND TIME FOR YOURSELF.

You’re craving space to breathe, space for you, and some fresh eyes on your business to help you see what you’re missing.

WHAT DO OUR RETREATERS SAY?

At our 2025 retreat, almost HALF of our cohort had stayed with us before - and 75% of them BOOKED & paid a deposit to return in 2026.
But let’s hear in their own words, their experiences of the retreat…

WE SAVED YOU A SPOT!

Before you book your spot & pack your bags, here’s a little recap of what’s included for you:

  • Choose a private room or share a twin with your business bestie. All rooms have an ensuite.
    Stay with us from Monday 1st February - Thursday 4th February.

  • No cooking, no washing up - you’ll be fully looked after by our Private chef with any dietary requirements taken into consideration.

  • That’s at least 4 workshop sessions with your co-hosts and plenty of time for extra-curricular play & prestige fun

  • You’ll get some one on one time with our in-house photograph to capture some content for your socials

  • That’s things like the hot tub, cinema room, viewing bus, gardens, fireside corners

  • Some sassy swag on arrival, some special gifts throughout and any notebook, workbooks and resources you might need for the workshops.

  • Work aside, this is the break you’ve been needing.

BOOK YOUR
PRIVATE ROOM

£2,810

BOOK A PRIVATE ROOM

Terms & Conditions Apply. Click here to read.

BOOK YOUR
TWIN ROOM

£2,222pp

BOOK A TWIN ROOM

Price is per person, based on you sharing with a business bestie. Places need to be booked at the same time.
Terms & Conditions Apply. Click here to read.