The founder of Lodestar Accounting wanted to scale her accountancy practice, but felt disconnected from a brand she'd already spent thousands rebuilding with a previous agency. It looked right on paper, it just wasn't, and it wasn't helping her grow.

Together we:

• Ran a full DAY SPACE to uncover the real brand foundation, values, personality and purpose.

• Rebuilt the brand from the ground up around G.R.O.W.T.H. values and Unconventional Joy

• Repositioned Lodestar from "just another accountant" to the North Star for challenger brands

• Designed and ready to launch a new website reflecting their true positioning

• Direction and full team brand photo shoot and training day to bring the new identity to life

• Preparing them to sponsor and host the Purpose Tent at Ideas Fest , one year to the day since we met

Results in just 12 months:

• A brand they finally feel connected to, connected in a single DAY SPACE

• A U.S.P and messaging that is unconvential and instantly recognisable

• A soft-launched radical rebrand already live across socials

• A category-leading platform: the Purpose Tent at Ideas Fest

• A business repositioned for scale, purpose, and long-term legacy growth