NO COMPROMISES.
NO APOLOGIES.
PASSION, PURPOSE & PROFIT BUILT BY BEING REAL AF.

Black and white photograph of a large historic brick house with multiple windows, a gabled roof, and chimney, surrounded by trees.
A childhood portrait of a girl with light skin and straight, shoulder-length brown hair with bangs, wearing a white top with floral embroidery near the collar.

SMALL BEGINNINGS IN THE UK CARE SYSTEM

Growing up in foster care, a children’s home and being a child carer, JoJo learned early what resilience really meant. Those years taught her empathy, strength, rapid adaption and resourcefulness and planted a wishful seed around the importance of self belief and the value of nurture.

Two women with sunglasses pose next to a black car in a parking lot, one standing and one crouching.

A QUESTION OF INTEGRITY

After decades of “playing by the rules” in corporate life, JoJo faced a line-in-the-sand moment when her integrity was compromised at work. Walking away was terrifying; but after the realisation she’d been dimming her light for so long, it became the catalyst for creating a business rooted in respect, encouragement, audacity, loyalty and fair exchange (REAL AF).

A person is holding a small black card with a circular logo in the center that reads '20 Creativas' in white text. The person's nails are painted with glittery nail polish.
A woman with blonde hair, glasses, and a black shirt sitting at a wooden table, knitting with white yarn, with empty glasses and a smartphone on the table.

JEFF THE BUSINESSMAN

When JoJo first started her business she took the ‘standard’ route, and set out to show up in her business as “Jeff’ the businessman, the character she thought she ‘should’ play in order to be taken seriously. No pink, no personality - and it wasn’t until she handed over one of her new business cards with a ‘it’s not really me, but’ caveat that she realised she was doing it wrong. Her personality had made her successful in her career and the same was going to be true of her business.

A woman with long blonde hair wearing a white t-shirt that says 'COMMON SENSE', sitting on a leather bench against a dark background with three disco balls hanging above her.
A woman with blonde hair sitting on a beige armchair by a window, holding a pink neon sign that says 'Stay Sassy,' smiling at the camera.

A COMMITMENT TO #SASSYNOTSORRY

“Sassy Not Sorry” isn’t just a phrase; it’s JoJo’s philosophy for life and business. It’s about owning your REAL AF story, embracing your quirks, and showing up unapologetically. That commitment has seen her build an instantly recognisable brand, inspire thousands, and help others find their bold passion and purpose.

A woman with blonde hair, wearing a large bow headband, smiling and leaning against a brick wall, dressed in a white hoodie with printed text.
Printed materials including a flyer for "The Big Wishworks" and a flyer stating "1 in 4 care leavers are working in insecure jobs" are placed on black fabric with a blurred outdoor background.

DRIVEN BY PURPOSE

JoJo founded The Big WishWorks CIC; where hope, opportunity, mentorship and encouragement in entrepreneurship take flight for care leavers aged 16+. Through workshops, support, and real-life role models, she’s creating the opportunities she once wished for, turning her story into a movement that helps the next generation build belief, purpose, and possibility beyond the system.

LOVING YOURSELF BEYOND BELIEF

THE AMAZON NUMBER ONE BEST SELLING BOOK

A book titled "Loving Yourself Beyond Belief" by Jojo Smith rests on black tulle fabric against a brick and dirt background.
Gold badge with black text reading 'Best Seller' and 'amazon.com' logo.

Written by JoJo Smith. (Not bad for a girl who’s shocking at grammar, didn’t do well at school and uses kisses as full stops xx)

A SassyNotSorry Self awareness strategy for self love and self belief.

GET YOUR COPY NOW
A woman with platinum blonde hair, pink headband, and hoop earrings, sitting on a brick ledge next to a tree, wearing a white hoodie with pink and black graphic on the back, black pants, and metallic sneakers, looking over her shoulder.
Woman with blonde hair wearing a black headband and pink jacket showing her open hand with 'I CARE' written on palm and a heart. Background includes pink neon sign saying 'Stay Gypsy' and a pink sign with white text 'CREATIV SAS', brick wall.
Illustration of a cute pink pig character with a yellow crown, sitting in a basket with strawberries, leaves, and flowers in a cartoon style.

If you could see someone being led to a cliff to take flight with no flight gear, no crew and no map, and you could give them one life line, would you?

So many kids in care face their 18th birthday like walking towards a cliff edge.
 
With the thought that suddenly all their support systems could be gone, with an expectation of adult independence placed upon them and essentially left to step off into the unknown "grown up world". With the lived experience of these kids it can only feel like becoming an orphan all over again. This comes at a time when they actually need more support than ever. Without it, vulnerability, loneliness and lack of direction become a state of the heart and mind. 

Are we setting them up to fail and fall? When in actual fact it wouldn't take much to help them fly.

READ MORE ABOUT THE BIG WISHWORKS

FROM CARE HOME, TO AUTHOR, SPEAKER, RADIO & RETREAT HOST AND PURPOSEFUL BUSINESS OWNER.

WORK WITH CREATIVSAS